Challenge:

Develop a brand visual identity system for my small business that would help me build credibility and differentiate myself and my services among other independent contractors and freelancers in the brand building industry.

Solution:

Inspired by the hummingbird, a symbol of agility, beauty, and energy, I chose it to represent creativity and innovation. A hummingbird’s ability to hover and change direction effortlessly reflects the adaptability and precision required in design. The dynamic color palette conveys a sense of joy and uniqueness.

I created a consistent visual identity system with a logo, abbreviated logo, badge, and variations for flexibility across all platforms.

To engage with my target audience, I am using the key message “Let’s talk about design.” to reinforce my identity, work style, and memorability.

Results:

The system I built has enhanced my marketing efforts making it easier for me to quickly adapt my visuals and message across multiple channels and tactics to attract new clients. A recognizable brand encourages satisfied clients to refer me to others, helping me to expand my network.