Hello. My name is Sheila.

Fractional Executive Creative Director | Brand & Design Strategist

I specialize in providing senior creative leadership on demand—helping brands elevate their strategy, design, and team performance without the overhead of a full-time hire. Like a hummingbird, I move with agility, bringing the right creative energy exactly when and where it’s needed.

Great creative work happens when expertise is applied at the right time. My strength lies in bridging brand strategy with design leadership—guiding teams, shaping ideas, and ensuring creative excellence. I don’t work alone; I collaborate with the best specialists—whether it’s production designers, developers, or media experts—to make sure every project gets the focused expertise it deserves. This approach leads to better results, stronger teams, and a more seamless creative process.

I thrive on:

• Creative Leadership On Demand – Helping teams make smarter creative decisions, faster.

• Solving Creative & Brand Challenges – Bringing clarity to brand-building and untangling misaligned relationships or stalled projects.

• Strengthening Creative Teams & Agencies – Elevating team dynamics and empowering creatives to do their best work.

The result? Energized teams, confident clients, and strategic, standout creative that makes an impact.

Let’s connect. If your brand or team could use a creative boost.