Challenge:

While employed at Hyperquake I led the team that launched AVAVA and its first product, MIRIA. My team was tasked with managing two brand launches simultaneously, ensuring consistent brand representation by collaborating with multiple agencies for an early 2024 market launch.

Solution:

Established foundational brand strategy for this innovative medical aesthetic technology startup, crafting two brands and outlining their relationship structure.

• Developed distinct visual identities for each brand, balancing unity and differentiation.

• Created disruptive launch campaign strategies using artistic imagery to redefine dermatology laser treatments and highlight technology function, safety, and appeal.

• Utilized stock photography for custom look, providing start-up flexibility.

• Produced toolkit mockups for both brand launches, deploying vision to multiple agencies.

• Explored web presence and design for www.avavaskin.com through mockups.

• Provided healthcare physicians with sales materials like counter cards, banners, and brochures.

Results:

About 3 months after launch AVAVA was awarded $35M in funding. 

“Breaking into the aesthetics market with new, groundbreaking technology and devices demands more than just the product - it requires a cohesive brand strategy. Sheila’s [Hyperquake’s] role as an extension of our brand team has been integral in shaping our story and overall presence, and is undeniably helping us gain traction. Their partnership is invaluable.”

Claire Sears
Vice President Marketing, AVAVA