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Define a brand's visual elements to ensure consistency, appeal, and effective communication.

Visual Competitive Audit
Analyze competitors' visuals to identify strengths, weaknesses, and opportunities for differentiation.

Visual Narrative
Using imagery and design to convey the brand's story, values, and identity.

Innovation
Creating unique, forward-thinking strategies and designs to differentiate and elevate the brand.

Create or revitalize a brand's identity, ensuring relevance, consistency, and alignment with goals.

Brand Visual Identity
Executing a brand's visual elements to be used in market. This can encompass logos, colors, typography, and design elements that represent and differentiate a brand.

Guidelines
Articulating a set of rules ensuring consistent use of a brand's visual and verbal elements.

Campaign Ideation
Brainstorming and developing creative ideas to effectively communicate a brand's message.

Campaign Creative Development
Planning, creating, and executing strategies to achieve specific marketing objectives.

Ensure consistent application of a brand's visual identity. I can provide guidance and oversight of brand elements across all channels.

Campaign Creative Deployment
Launch and distribute marketing materials across chosen channels to reach target audiences.

NOTE: I do not do Campaign Management which is the execution and implementation of planned strategies, managing logistics, and monitoring performance to achieve marketing goals.

Print Material
Executing a brand's identity and messaging on printed material such as but not limited to: Business Cards, Brochures, Flyers, Posters, Letterhead, Envelopes, Catalogs, Newsletters, Annual Reports, Packaging, Presentation Folders, Tradeshow Booth, Pull-up Banner, Sales Sheets, Educational content, Tchotchkes (small, often inexpensive, decorative items or souvenirs, sometimes used as promotional giveaways.)

Digital Material
Executing a brand's online content and assets to be used in digital material such as but not limited to: Website Design*, Social Media Graphics, Email Newsletters, Digital Ads, Whitepapers, Online Brochures, Webinars and Presentations, Infographics, Blog Graphics.

*I offer website design intent - I do not offer web development or coding but can partner with web developers or work within templated website builders such as: SquareSpace or GoDaddy.

Photo or Video Art Direction
Guide visual style, composition, and mood to align with brand identity. Develop shot lists or storyboards for third-party photographers and videographers. Create pre-production documents for shoot planning and on-set management. Select and direct retouching to finalize assets for market use.

Environmental Graphics
Create spatial graphics and visual elements that enhance a physical location's atmosphere and functionality that reinforce a brand’s identity and messaging.