Challenge

When I was employed at Hyperquake I led the Health & Wellness team and Obagi was one of our key clients. Obagi aimed to diversify beyond skincare with the launch of their first hair product with a lash serum. The lash serum launch set stage for subsequent brow serum introduction.

Solution

• Avoided typical lash product campaigns, leveraging Obagi’s medical background

• Positioned Obagi as expert in addressing skin and hair care needs

• Offered tailored products to help achieve skincare objectives

Results

• Outperformed forecast by 130% only 10 days into the launch

• 114% above forecast in August alone