Challenge:

NeuroStar, a Transcranial Magnetic Stimulation (TMS) leader for 13 years, had low awareness among healthcare providers and patients

• Ambitious goal: decrease projected suicide rates due to depression, aiming to save 3,325 lives in 5 years

• Needed to enhance brand awareness, challenge depression treatment status quo, and sell more systems to treat more patients

• Trakstar software system was often under-utilized by HCP offices

Solution:

Developed campaign addressing major depression stages, emphasizing awareness of alternative treatments

• Tackled essential questions about Transcranial Magnetic Stimulation (TMS) therapy, covering functionality, discomfort, and insurance coverage

• Focused on NeuroStar’s value proposition over competitors

• “Get there faster with Trakstar” campaign aimed to enhance utilization

Results:

Impactful campaign resonating with both healthcare providers and Major Depression Disorder (MDD) sufferers.

• Influenced brand refresh, separating equity building and campaign elements

• Created sales collateral simplifying process for healthcare providers

• Revamped NeuroStar's sales collateral, condensing 60+ pieces into 3 key brochures

• Received DotComm award for digital marketing in 2023